Consumer insights
How are Australian grocery buyers feeling about the current economic climate? What are the evolving influences in the lives of Australian women and how does this effect their purchase decision making? 
How can you best communicate to Australian men? What makes teens tick?
The focus of ACP Magazines' Research Department is to "read Australia", providing us with a multi-dimensional understanding of our audiences and your consumers.
ACP Magazines exclusive research tools give us, and our clients, the edge on consumer issues with the critical awareness of “what next”.
We deliver the latest in consumer insights and identify emerging trends that impact on both our brands and those of our clients. We have access to a comprehensive bank of knowledge on magazines, advertising, and consumer behaviour across a wide range of industries and work to ensure that your campaign builds upon the already established connection between our brands and their readers.
Facilitating Insights
ACP Magazines continually invests in new and exciting research initiatives.
ACP’s Women’s Lifestyle publishing group has recently invested in Fusion, an ‘Australian first’ online research technology, which allows consumers to participate in highly engaged surveys through its panel, All Woman Talk (www.allwomantalk.com.au). As a result, ACP can gather instant feedback on editorial content, lifestyle habits, shopping behaviours, products, and services from thousands of consumers.
Facilitating Trial and Word of Mouth
Unlike other research panels, All Woman Talk isn’t limited to quantitative studies. It also incorporates the latest tools for conducting qualitative research with its online community, All Woman Chat, and has recruited influential consumers for product sampling and word of mouth campaigns.
Knowledge Bank
In addition, ACP Magazines has conducted literally hundreds of studies in recent years, ranging from in-depth reader surveys across its many titles, through to larger category focussed studies conducted with our research strategy and consultancy partners. Some of the more recent projects are listed below:
- 25 Ways to Pick Up Men
- Men Through the Ages
- The Voice of Australian Women
- How We Live
- Understanding the Psyche of the Shopper: The Changing Retail Landscape
- New Food for Thought. Australian Food Trends and Retail Insights
- The Australian Women’s Weekly Starch Advertising Studies
- The Dolly Youth Monitor