Market share
ACP holds a commanding share of circulation with 51.6%
Average issue market share - Circulation
Australian readership data is provided by Roy Morgan Research and is the industry currency for print media in Australia. Readership is based on the result of a national face-to-face survey and measures all people who read the magazine, not just those who buy it. More than 50,000 people are surveyed and the data is weighted against the ABS.
ACP dominates the Australian readership market, with more than twice the share of our nearest competitor!
Average issue market share - Readership
The results of the Roy Morgan Readership Survey July 2008 - June 2009 confirm that ACP Magazines titles have consolidated their market leading positions in the following key magazine categories:
- Woman's Day - No 1 Weekly title
- The Australian Women's Weekly - No 1 Monthly title
- TV Week - No 1 TV/Entertainment title
- Cosmopolitan - No 1 Women's Lifestyle title
- Dolly - No 1 Youth title
- Mother & Baby - No 1 paid for Parenting title
- House & Garden - No 1 Aspirational Homes title
- Gourmet Traveller - No 1 Premium Food & Travel title
- Zoo Weekly - No 1 Men's Lifestyle title
- Rolling Stone - No 1 Music magazine
- Australian PC User - No 1 Mainstream Computer title
- Qantas the Australian Way - No 1 In-flight title
- Foxtel magazine - No 1 Pay TV title
- Top Gear - No 1 Motoring title
Circulation is an audited measure of the number of magazines sold per issue over the publishing frequency of a title i.e. monthly, weekly, bi-monthly etc.
Two separate bodies measure circulation in Australia:
- The ABC (Audit Bureau of Circulations) measures paid copies of consumer magazines that are sold at newsagencies and supermarkets
- The CAB (Circulations Audit Board) measures titles with controlled distribution