Media Kit Display - ACP Magazines

Rolling Stone

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 165 65.3% 49.3
Women 88 34.7% 50.7

All People

	000's	Magazine	Population %
Age
14-17	43	17.2%	6.5
18-24	63	24.8%	11.6
25-34	60	23.9%	17.2
35-49	53	20.9%	26.2
50+	33	13.2%	38.5
Socio-Economic
AB	55	22.0%	20.0
C	58	22.8%	20.0
D	54	21.2%	20.0
E	50	19.7%	20.0
FG	36	14.3%	20.0
Work Status
Full-Time	111	44.0%	39.7
Part-Time	66	26.0%	20.1
Not Employed	76	30.0%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	49	19.3%	17.3
White Collar Workers	27	10.6%	8.6
Skilled Workers	15	6.1%	6.0
Semi/Unskilled	20	7.9%	7.4
Personal Income
Under $20,000	6	2.3%	1.4
$20,000-$29,999	7	2.9%	2.4
$30,000-$39,999	16	6.5%	5.0
$40,000-$49,999	16	6.2%	6.3
$50,000-$59,999	20	7.7%	5.4
$60,000 +	46	18.4%	19.2