• Take 5

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men17220.5%49.3
      Women66779.5%50.7
    • Women

      000'sMagazinePopulation %
      Age
      14-17345.0%6.1
      18-247210.7%11.5
      25-3410115.2%17.0
      35-4915523.3%25.9
      50+30645.8%39.5
      Socio-Economic
      AB294.4%17.8
      C7611.4%20.6
      D13920.8%19.4
      E16825.2%19.7
      FG25538.3%22.5
      Work Status
      Full-Time13620.4%27.0
      Part-Time14121.10%26.1
      Not Employed39058.5%46.8
    • Women Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager324.8%12.4
      White Collar Workers578.5%9.8
      Skilled Workers101.5%0.8
      Semi/Unskilled385.7%3.8
      Personal Income
      Under $20,00071.1%1.2
      $20,000-$29,999213.1%2.4
      $30,000-$39,999375.6%4.5
      $40,000-$49,999263.9%4.8
      $50,000-$59,999213.1%4.0
      $60,000 +253.7%10.4