Media Kit Display - ACP Magazines

Street Machine

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 259 78.6% 49.3
Women 71 21.5% 50.7

All People

	000's	Magazine	Population %
Age
14-17	49	14.9%	6.5
18-24	95	28.7%	11.6
25-34	74	22.6%	17.2
35-49	78	23.6%	26.2
50+	34	10.2%	38.5
Socio-Economic
AB	21	6.3%	20.0
C	47	14.3%	20.0
D	82	24.9%	20.0
E	105	31.8%	20.0
FG	75	22.8%	20.0
Work Status
Full-Time	178	53.9%	39.7
Part-Time	49	14.8%	20.1
Not Employed	103	31.4%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	26	7.8%	17.3
White Collar Workers	22	6.8%	8.6
Skilled Workers	66	20.0%	6.0
Semi/Unskilled	63	19.1%	7.4
Personal Income
Under $20,000	8	2.5%	1.4
$20,000-$29,999	20	6.0%	2.4
$30,000-$39,999	33	9.9%	5.0
$40,000-$49,999	39	10.3%	6.3
$50,000-$59,999	22	6.8%	5.4
$60,000 +	56	16.9%	19.2