Media Kit Display - ACP Magazines

The Australian Women's Weekly

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 456 20.8% 49.3
Women 1,733 79.2% 50.7

Women

	000's	Magazine	Population %
Age
14-17	64	3.7%	6.1
18-24	141	8.1%	11.5
25-34	230	13.3%	17.0
35-49	448	25.9%	25.9
50+	849	49.0%	39.5
Socio-Economic
AB	333	19.20%	17.8
C	344	19.9%	20.6
D	336	19.4%	19.4
E	336	19.40%	19.7
FG	383	22.1%	22.5
Work Status
Full-Time	482	27.8%	27.0
Part-Time	440	25.4%	26.1
Not Employed	811	46.8%	46.8

Women Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	216	12.5%	12.4
White Collar Workers	187	10.8%	9.8
Skilled Workers	10	0.6%	0.8
Semi/Unskilled	64	3.7%	3.8
Personal Income
Under $20,000	21	1.2%	1.2
$20,000-$29,999	37	2.10%	2.4
$30,000-$39,999	76	4.4%	4.5
$40,000-$49,999	94	5.40%	4.8
$50,000-$59,999	63	3.6%	4.0
$60,000 +	191	11.0%	10.4