Media Kit Display - ACP Magazines

Woman's Day

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 379 18.8% 49.3
Women 1,635 81.2% 50.7

Women

	000's	Magazine	Population %
Age
14-17	87	5.3%	6.1
18-24	162	9.9%	11.5
25-34	236	14.5%	17.0
35-49	429	26.3%	25.9
50+	720	44.0%	39.5
Socio-Economic
AB	225	13.8%	17.8
C	340	20.8%	20.6
D	315	19.3%	19.4
E	339	20.8%	19.7
FG	416	25.4%	22.5
Work Status
Full-Time	449	27.5%	27.0
Part-Time	437	26.7%	26.1
Not Employed	749	45.8%	46.8

Women Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	188	11.5%	12.4
White Collar Workers	173	10.60%	9.8
Skilled Workers	9	0.50%	0.8
Semi/Unskilled	77	4.7%	3.8
Personal Income
Under $20,000	23	1.4%	1.2
$20,000-$29,999	38	2.3%	2.4
$30,000-$39,999	80	4.9%	4.5
$40,000-$49,999	91	5.5%	4.8
$50,000-$59,999	72	4.4%	4.0
$60,000 +	145	8.9%	10.4