Qantas The Australian Way
media kit
Qantas The Australian Way
Qantas The Australian Way is the inflight magazine on Qantas international and domestic flights, including QantasLink services to regional Australia. It informs and entertains Qantas passengers with up-to-date information about destinations and a mix of news, people, travel, sport, business, leisure, and arts. In City Guides and Hipzone columns, Qantas passes on a world of whispered secrets. From cutting-edge emerging precincts to established favourites, Qantas’ deftly-edited selections steer you from luxe to the latest in shopping, dining and accommodation. Stories reflect the interests and passions of the 2.2 million domestic and international passengers who choose to fly with Qantas each month. While Qantas carries a broad mix of passengers, a large proportion of frequent flyers are educated, affluent and discerning business travellers. Just like the magazine, they are worldly, well travelled and well-informed.
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Editor Susan Skelly"Qantas passengers look for the very latest on the cities they're visitng. So we rely on writers who actually live in the city or country chronicled, or can demonstarate an intimate knowledge of it. News on business, sport, technology, luxury goods and the arts are there in the mix, too, along with detailed in-flight information. So, yes, reading
Qantas The Australian Way is both entertaining and incredibly useful."