Silk Road
media kit
Silk Road
No other airline magazine has a readership as extraordinary as Silkroad, the signature magazine for Dragonair. Every month it communicates directly to more than half a million readers from the Asia-Pacific region, 67 per cent of whose primary reason for travel is business. That's a unique opportunity for advertisers wanting to reach an affluent and mobile business market.
With compelling writing and eye-catching photography, the magazine highlights lifestyle as well as work-related issues, through a business filter. The focus is on contemporary China, especially the metropolitan centres of Hong Kong, Shanghai and Beijing, with all stories run in both English and traditional Chinese.